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ILO & NEDA spurring Lankan Facebook gen to biz spirit from today

The first ever national initiative to push Sri Lanka’s Facebook generation to the spirit of entrepreneurship will be unveiled today, December 21 in Colombo.A joint effort by the International Labour Organisation (ILO) and the National Enterprise Development Authority (NEDA) of Sri Lanka, the pioneering initiative leverages the surging online space for this novel effort via a youth biz oriented web portal.Use of internet based services in Sri Lanka reported a steady growth in recent years and in 2014, the usage grew by 9%. Use of online services such as Facebook, Youtube and Viber, etc. by Lankan youth is a key driver resulting in this surge.The new initiative ‘Entrepreneurial Reawakening - Building a Better Tomorrow for the Lankan Entrepreneur’, launched at Colombo’s BMICH today with ILO backing, will also see the launch of ‘Doing Business Guidebook’, ‘Vyavasayakaya’ newsletter as well as the special web portal for youth entrepreneurs of  Sri Lanka.Li Donglin, Director - ILO Country Office for Sri Lanka and the Maldives, is scheduled to address the event joined by Minister of Industry and Commerce Rishad Bathiudeen.NEDA under the Ministry of Industry and Commerce, realising only a few youth are aware of its services related to entrepreneurial culture, has pioneered the online platform with the technical and financial support of the ILO to provide up-to-date info for existing and potential young entrepreneurs in three languages while enabling it to function as a one stop ‘online shop’ to collect and exchange info and business support services for the Lankan youth.Sri Lanka National Youth Employment Action Plan formulated with the support of ILO has recently identified the need to address support to youth entrepreneurship by targeting micro enterprises.

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